important. If done correctly your customer goes through the
process without any surprises. They automatically accept the
next step and proceed forwards. A good set up for your sales
funnel will definitely increase your cash flow.
After your customer has made their purchase you send them to
a download or thank you page. On this page they see something
like the following.
I found this additional great resource that I thought you
might like.
Then list some information about the product and a link to
the page. On this same page you should have your download
clearly available. So this way they can choose whatever
option suits them. Do not make the mistake of hiding their
original download link on another page. This way you are just
offering your buyer something else you thought they might like.
Basically you will have the following information on your
download page.
By providing this process in a logical fashion you are creating
a good image with your buyer. Plus your chances for turning
this buyer into a repeat buyer are increased. You didn't
oversell but provided them with what they were looking for
and more!
Once you have guided your customer through your sales funnel
once they know what to expect from you. This way you can now
set up your next sales funnel to include either more options
or higher prices.
A few weeks after their first purchase you can follow up with
them and recommend an additional product that complements
the first. See if they got the results they expected and ask
if they are having any other issues.
If you ask questions in your emails you are more likely to
get some good feedback. This can be invaluable as it is the
perfect way for you to learn what your customer needs. Your
job as the marketer then is to simply find or create the
product and offer them their solution, yet again!
When following up with your customer once they have subscribed
to your list be prepared to send out anywhere from 7 to 12
emails before you see sales begin. These emails are your way
of reminding your subscriber about their issue and gently
offering them solutions.
By taking the time and effort to research what your ideal
customer needs and then providing it, you are going to grow
your mailing list quickly. Plus of course, you will start to
see sales faster and in turn repeat buyers.
The goal of your sales funnel should be to draw your customer
through a natural process that doesn't provide them with any
loopholes or road blocks.
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