Thinking Too Short-Term Can Cause Failure

This came to my inbox today via Steven Anthony from Alan Cosens...


Over the last 17 years I
have observed that most
new business start-ups are
just way too impatient.

They think in terms if
tiny little spans of time
rather than the long haul.

Being “motivated” is good,
certainly.


But thinking too short-term,
in itself can cause failure.

For example, if you are a
brand-new network marketer
and you’ve just started with
your very first advertising
campaign, you may have a
tendency to evaluate that
campaign's success or failure
based on just a few days’
window.


So, if you run the ad on
Monday, by Wednesday you
are trying to determine whether
the ad was worthwhile.

This is totally wrong.
Your advertising is there
to make on thing happen:

To add subscribers to your
mailing list.


Guaranteed cash while driving traffic to your website.

The ad itself is not necessarily
intended to bring you sales.

The sales usually come after
you’ve been marketing to your
list for a while.


Some subscribers may convert
into sales on Day 1, sure.

But most will not.

Some will take weeks to convert,
if they ever do.


Some will take years.
Some just have the slightest
bit of curiosity, nothing near
what is needed to actually “join”
a new business…


And they have a job and so
forth and don’t consider they
have a real need, or even
enough time to get something
else going.


Then, one day, 3 years after
they subscribed to your list,
they get laid off from work, or
they find out their 401K has
disappeared because all the
“fake money” that we use is
correcting itself back to its real
value.


Now they have a “reason” to
get serious about it, and the first
one they think of is you, because
they have been getting emails
from you for the last 3 years.


You don’t know WHEN a prospect
is going to convert.

It’s not a retail store, where
they walk in and browse and
buy or not.


It’s a warm-up process.
There are hundreds of reasons
why someone may choose to do
business with you.

You can’t predict what all those
reasons are.

There are common ones:
Do they know you?
Do they trust you?
Do they like you?
Is your offer competitive
against other, similar offers?

There are other factors outside
of those, but those are the
basics.


Don’t be so impatient.
As your contact list grows,
so does the size of the small
group within that list who are
the most interested.

Just keep building.

-Alan Cosens

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If you are over age 26, you need this reality check...[click here].
Ian Bartley
http://fb.me/ian.bartley

Work with me - If you are not yet earning over $500 per month from the Internet... [Start Here].






Work With Me - If you are not yet earning over $500 per month from the Internet... [Start Here].

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